On Wednesday, January 29th, Heartbreak South End will transform into a gallery in celebration of running shoes & culture.

A shared passion for what's on their feet connects die hard sneakerheads and performance oriented runners. This fusion and evolution of design and sport is a never-ending and accelerating cycle: yesterday's runner becomes today's fashion retro. Inspired by these overlapping ideas, Heartbreak teamed up with New Balance to create a special event called The Beginning Has No End.

We seeded local running crews, racing teams, artists, & design students the same New Balance 574 to use as a canvas for creativity.

Please come enjoy the show and vote for your favorite!
There are prizes for the winning artists and surprises for you from Heartbreak and New Balance.